Inspired by the movie, ‘The Lorax’, I started to wonder if it would be inevitable for us to live in a world so polluted that we would resort to selling and buying bags of fresh air. It’s easy for us to neglect the importance of air pollution and its impact on society as a whole….
YEAR 2050
In the year 2050, scientists have estimated that there will be more plastic than fish in the ocean. As a graphic designer, I wanted to communicate the potential consequences of pollution in the near future. This lead to the creation of three fictitious artifacts: imagined products that might be found in a grocery store in…
A2 Brochure: Call & Response (for the Cambridge Junction)
Diverse Actions is a Live Art UK initiative which champions culturally diverse (BME: Black and Minority Ethnic) ambition, excellence and talent in Live Art. The initiative has funded series of events at Arts Centre’s nationwide. The ‘Call & Response’ Dinners are Cambridge Junctions local project. I was the graphic designer for this project, in collaboration…
Perspective of a Dyslexic
One out of five people have dyslexia and it is one of the most common reading disability in children. The nature of the disorder means that people experience dyslexia differently from one another, making each experience unique to a certain extent. Studies have shown that anxiety is primarily an emotional symptom of dyslexia. Many people…
The Objectification of Women in Advertising from the 80s – Now
Advertisements sell more than just products, they sell values, morals and more importantly, they sell normalcy. Advertising can be traced back to ancient civilizations. However, it became a driving force in the mid-19th century in the booming capitalist economy. Nowadays, we are constantly surrounded by advertisements. Over the past 50 years, there has been an…
The Objectification of Women in print advertising from the 80s, 90s, early 2000s and Now.
“The Objectification of Women in print advertising from the 80s, 90s, early 2000s and Now” – a work that’s still in progress. The first time I worked on the stop-motion animation, I used a canvas on my floor and a tripod over the canvas. This took a lot of time to produce. When I finished…
Rebranding: inner peace
This was an individual project where we had to rebrand a local business in Qatar. I picked a local spa in Qatar, which operated in intercontinental Hotel, Sheraton Hotel and a Mall (City Center). The design was adopted by the company – they incorporated the business card and brochure.
Magazine Ad: Toblerone
The ads featured were co-designed by Anoud Al Muhannadi and myself. For this project we had to design 4 magazine ads for Toblerone, our target audience was: Qatari women between the age of 18-30.
PR Campaign: Launch of Qatar Airways’ Operation in Hamad International Airport
Working in a team of three, the following images and mockups showcased in this gallery were all designed by me for a hypothetical PR campaign to launch Qatar Airways’ operation in Hamad International Airport